A Few Words About Your Content
POSTED ON MONDAY, MAY 2, 2011 AT 4:28 PM
You can put all the pictures you want on your website. All the flash and dazzle. All the bells and whistles you like. But nothing helps you more than writing good content. Good reading material will draw more visitors to your website than all of the typical cosmetic factors of web design combined. Good content will also keep people on your website, especially if you have plenty of interesting articles to read. It's all about adding value for your visitors.
Write your content from your heart. Don't write it for search engines. Write something interesting and people will eventually find you. They'll keep coming back if you continue to give them something worthwhile to read so remember that writing informative content for humans is what you want to focus on while keeping it all original at the same time (copying someone else's content will only get you into trouble).
Regularly updated content is a must but we often see content in blog postings which was written solely for content's sake — senseless little paragraphs which are often repetitive from one week to the next. Even worse, when the content is written in such a rush just to get that "one last update" in, content which is filled with phrasing errors and spelling mistakes. Take your time when writing articles and plan your content carefully. Spellcheck it and ask someone to proofread it before posting it.
For those of you with blogs, you don't always necessarily have to write about the things which pertain only to your line of work. You can write articles about your interests every now and again. We're a web design company but our last blog article was all about hockey — after all, who isn't a hockey fan in the city of Vancouver right now with the Canucks already playing in the second round of the Stanley Cup Playoffs? We're die-hard hockey fans and we're also Macintosh computer enthusiasts so we write about the latest Apple news from time to time as well. There's nothing wrong with straying away from the mainstream as long as you don't do it all the time.
A healthy (and respectful) sense of humor and a cheerful attitude can certainly help although it's okay to rant once in a while, too. In a roundabout way, this is actually how blogs got their start — online diaries which also allowed people to voice their opinions on different topics (blog is short for weblog for those of you who didn't know where the term came from).
Be sure to get your facts straight and invest the necessary time required in order to research the validity of your content. If there's something you're unsure of, never assume anything. Getting all of the facts straight is imperative. And remember that it's not necessarily the quantity (nor the overall frequency) of your posts which counts as much as the quality of your posts. All within reason, of course.
For those of you who don't have a blog, refreshing your content on a regular basis makes things a little more interesting for your visitors. Updating statistics for your company, updating your rate schedules, re-wording, re-writing and perfecting your content, adding new links — all of these things help to ensure that your visitors keep coming back.
We often come across websites which just aren't clear enough in stating exactly what is offered and where it may be offered. Sometimes, it's a bit too hard to find what we're looking for. When it comes to content, clarity is so incredibly important when you want to hold on to that click which brought a visitor to your website in the first place. No matter which type of website you may have, always let your visitors know exactly where you're located and where your products and services are available. And make sure your website is easy to navigate by adding links within your content which lead to the different areas of your website. Don't just rely on your site navigation links alone. Lastly, make it easy for people to contact you ("where on earth is the ) link on your website — I just can't seem to find it anywhere!"
There's no magical formula for writing content. Experiment a little bit. Post articles which will help to answer your visitors' questions. Talk about your interests from time to time and you'll more than likely connect with others who have the exact same interests. Keep your content interesting, informative and fact-based. Don't write hastily — be patient and don't SHOUT (capitalization is annoying and is referred to as shouting on the Internet). If you're writing from your heart and feeling a real sense of accomplishment when composing your articles, you're probably off to a good start.
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